For weeks people passed by this black shrouded construction site wondering what was going on. Then, word got out that it was a new Apple store, the first stand alone of the eight Houston locations, scheduled to open March 16 to coincide with the release of the new iPad.
All the mystery of the construction had people talking, and having just fininshed reading Steve Jobs and learning of the attention to detail that went into the Apple buildings, I was curious to see what response this new location would generate. With the hubby saying, “You aren’t really going to do this are you?”, I hopped in my car shortly before midnight and headed on over.
Some, hoping to be first in the morning line, had chosen their spot for the night. I couldn’t resist asking why. One group said they just wanted a free tee shirt, another looked at me in surprise and said, “Don’t you know this is an event?” Hmmm, that put me in my place.
Inside and out, people were working late in a frantic effort to get everything ready for the morning. Just getting all the products set up for people to try looked like a monumental task that would keep employees there until the wee hours.
Thinking that the morning would be utter madness, I hadn’t planned to go back, but having stirred the flame of curiosity, I couldn’t resist.
Crazy! The line surrounded the building, and the crowd was being worked into a frenzy by hooting’ and hollering’ Apple staff. Again, cameras were out recording the activity as if it were a moment in history….maybe it was!
How about me? Well, I had no intentions of standing for hours in the line and I had dashed over without so much as running a comb through my hair so my thought was to come back later when things had settled down and I was more presentable. Just as I was leaving, a smiling Apple gal asked if I didn’t want to come in. How could I resist when there were still hundreds of people waiting in line?
All in all, the happening was great fun, and it blows me away how people respond to the Apple hype. It is no accident their products are so successful.
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